Nearly 30 years ago, when Sam Walton‘s Retail Link gathered consumer info using product bar codes, the big data pronounced its advancement in the digital world. Now when Walmart, Amazon, Facebook, and Twitter are all relying on data aggregation and analysis to uplift their business strategies, we know that big data has a lot of unleashed potential and advantages in business contexts. Analyzing and then translating the big data into actionable insights, companies are more able to optimize promotional campaigns and predict their next moves. So that the maximum benefits be gained, most reputed companies have initiated their in-house campaigns to capture the essential big data insights. Thanks to the affordable and accessible big data solutions, every company can bank upon big data and Business Analytics. Now it’s no more about big data; the game has turned in terms of how to apply the big data in business contexts to maximize the returns. Business Analytics and Intelligence has emerged as one of the most powerful tools in enterprise intelligence system. Whether it’s data governance or dealing with customer analytics, this section of social intelligence tracks the data units so accurately that a larger picture can be derived out of it. We have technological solutions that permit us access browser-based analytics to answer the ad hoc business questions in real time. Business houses have the competitive advantage here because solving issues on a real-time basis will reduce time constraints.
